Good contacts are invaluable to unbiased writing. The points of unbiased individuals are what make for a good article. Having biased individuals with an agenda give you information is useless when it comes to solid news reporting. While on a quest for unbiased information, you must look out for those independent writers who have their best interests in mind. News is about the communities it serves, not the personal gains of who is writing it. Neutrality is key. Having neutral writers and neutral sources is how you truly avoid either writing or reading something that is biased. If there is a conflict of interest, then a reporter should opt out of writing that piece.
Sometimes it is really hard to detach yourself from what you are writing. After all, we are all only human. It is perfectly normal and OK for you to have your own opinions. But they need to stay just that–your own–when you are writing for other people.
A few ways to recognize or write unbiased info:
*avoid implying certain things like religion or sexual orientation
*avoid adjectives that aren’t purely factual (nothing subjective)
*use more than a couple sources to write your piece (don’t take the word of only one or two people)
*always ask questions
*get exact quotes (record interviews if that is OK with the interviewee)
Remember, objectivity is the key! If you only cite one individual that is giving you subjective information, then all of your work is shot. Have a wide variety of interviewees so you can confirm information that you have received.
Another key point to keep in mind is to assume no one knows anything about what you’re writing. This, of course, is not always the case. Many people will already have background information or will have read something else covering the same topic. However, you have to assume someone out there does not have even the most basic of facts. Write for that person. This way, you won’t leave anything important out. Even if your piece is a follow-up to a longer string of articles, you want people to be able to read yours and have the entire story.
So even though practically everyone has become a reporter in a sense, documenting life through their phones and social media accounts, it’s crucial to identify when you are reading a good article. On the reporter’s side, you must always keep your sources in mind. If you have a conflict of interest, remove yourself from the subject matter.
You won’t be doing anyone any favors by feeding them information with swayed opinion. Objectivity is golden when it comes to news, and we must all recognize that to become better informed individuals!